The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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6 min readHow to Add a Delivery Promise in Your Shopify Store: A Complete Guide
Learn how to add a delivery promise in Shopify. Show clear ship dates or delivery windows with Essential Preorder and Estimated Delivery Date.
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6 min readHow to Add Estimated Delivery Time on Shopify: A Step by Step Guide
Learn how to add estimated delivery time on Shopify with the Essential Estimated Delivery Date App. Setup, widget creation, best tips, and FAQs.
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8 min readHow to Take Preorder Deposits on Shopify: A Complete Guide to Partial Payments
Learn how to take preorder deposits on Shopify. Find clear partial payment setup, best practices, and app recommendation to avoid common pitfalls.
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6 min readRevolutionize Your Shopify Strategy with Shopify AI tools
Learn how Shopify AI tools boost your store: from smart marketing and customer support to automated inventory management. Stay ahead.
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6 min readShopify Loyalty: How to Build, Improve, and Maintain Customer Loyalty
Discover strategies to build and improve Shopify loyalty programs. Drive retention with tips, metrics, and the best Shopify loyalty apps. Start today!
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7 min readHow to Accept Partial Payment on Shopify
Learn how to accept partial payment on Shopify. Discover what partial payment means, how it works, and how offering flexibility can boost sales and cash flow!
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8 min readPerfecting Your Shopify Checkout Experience for Higher Conversions
Enhance your Shopify checkout experience! Find tips to optimize your checkout process, reduce cart abandonment, and test checkout today.
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9 min read7 Best Shipping Rate Calculator Apps on Shopify App Store 2025
Discover the top Shopify shipping rate calculator apps to enhance customer experience, cut cart abandonment and improve your shipping strategy.
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8 min readBoost Sales with Effective Upselling and Cross-Selling Strategies
Boost profits with upselling and cross-selling strategies. Learn the key differences and how to use data insights and automation to drive loyalty and sales.
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6 min readHow to Set Up Preorder on Shopify
Learn how to add a preorder on Shopify to boost sales and manage demand. Follow our guide and expert tips, plus discover the best preorder app for success!
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7 min readBest Practices For Email Marketing Strategy to Boost Engagement
Review the best practices for email marketing strategy and learn how to create effective email marketing campaigns to achieve your goals. Start today!
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6 min readHow to Add Social Proof to Shopify
Boost Shopify sales with social proof! Showcase customer reviews, trust badges, and UGC with Shopify social proof apps to build trust and drive conversions.