The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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8 min readShopify AOV Calculation: How to Calculate Average Order Value
Calculate your Shopify AOV using the right formula. Learn how to track average order value, what to measure, and tactics to increase AOV by 10-15%.
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10 min readWhat Is a Good Shopify Conversion Rate? (2026 Guide by Store Type)
What's a good Shopify conversion rate for your store type? Benchmarks for fashion, supplements, dropshipping, B2B, digital products, and 12 more, plus expert tips.
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9 min readShopify Sales Countdown Timer: How to Set It Up and Boost Conversions
Learn how to set up a Shopify sales countdown timer that actually increases conversions. Real urgency + proper placement = higher AOV and fewer abandoned carts.
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8 min readBest Referral Programs for Shopify: How to Choose and Launch One
Learn how to design, launch, and measure a profitable Shopify referral program. Includes setup steps, incentive structures, and what to avoid.
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8 min readShopify Subscriptions Beginner’s Guide: What Is It And How It Works
Learn how Shopify subscriptions work, from billing cycles to customer portals. Understand limitations and how subscription apps maximize recurring revenue.
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6 min readSticky Add to Cart Button on Shopify: How to Add One in Minutes
Learn how to add a sticky add to cart button on Shopify. Keep your buy button visible while customers scroll with no coding required.
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8 min readWhat Does Estimated Shipping Date Mean? How to Set It on Shopify
Learn what estimated shipping date means and how to set it on Shopify to reduce support tickets and boost customer confidence before checkout.
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8 min readPost Purchase Upsell on Shopify: Boost AOV After Checkout
Learn how to set up post purchase upsell on Shopify to increase AOV. Best strategies, setup steps, and tactics to capture more revenue from existing customers.
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8 min readBest Trust Badges for Shopify to Build Customer Confidence
Use the best Shopify trust badges to reduce cart abandonment and boost conversions. Learn which badges work, where to place them, and how to set up without coding.
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7 min readBest AI Blog Post Writer for Shopify: Setup Guide & Tips
Choose the best AI blog post writer for your Shopify store. Learn what to look for, how setup matters, and what apps win for Shopify ecommerce merchants.
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8 min readShopify Countdown Widget: How to Add One to Your Store Without Code
Add urgency to your store with a Shopify countdown widget. Step-by-step setup guide, no coding required. Increase conversions with real-time timers.
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8 min readHow to A/B Test on Shopify: A Complete Guide to Higher Conversions
Learn how to A/B test on Shopify to increase conversions. Read our step-by-step guide on what and how long to test, which changes to publish and what tools to use.