The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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9 min readBeyond Upsells: 7 AOV Opportunities Shopify Brands Often Overlook
Discover 7 overlooked ways Shopify brands can increase AOV through better merchandising, clearer value, smarter recommendations and CRO testing.
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10 min readDelivery Estimates Before Dispatch: Checklist for Shopify Merchants
A customer reads a date at checkout and measures you against it. Here is how to measure the span before dispatch, and how to show a date you can keep.
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8 min readFrom Promise to Protection: How To Close the Shopify Post-Purchase Gap
Lost packages and damaged orders undo the trust you built at checkout. Here's how to close the post-purchase gap with the right Shopify app stack.