The Essential Apps blog
Guides and teardowns on Shopify conversion, upsells, loyalty, preorders and SEO, written by the team building the Essential Apps suite.
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6 min readTrust Badges for Shopify Store: Which Ones to Use and Where
Learn which trust badges increase conversions on your Shopify store, where to place them, and how to set them up without code.
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10 min readHow Shopify Loyalty Points Work and How to Use Them
Learn how loyalty points work on Shopify, why they boost repeat purchases, and how to set up a system that drives real customer lifetime value.
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7 min readHow to Optimize Your Shopify Cart Page for More Conversions
Increase AOV and reduce cart abandonment with a faster, smarter Shopify cart page. Setup tips, upsells, and conversion optimization strategies.
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7 min readHow to Make Announcement Bar Move on Shopify: Setup Guide
Learn how to make announcement bar move on your Shopify store. Step-by-step setup guide for animated scrolling text, slides, and pulse effects.
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9 min readHow to Write and Publish Shopify Blog Posts That Rank
Learn how to write and publish SEO-optimized Shopify blog posts. Step-by-step guide on keyword research, writing, publishing, and consistency for organic growth.
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9 min readHow to Run a Limited Quantity Item Preorder on Shopify
Set up a preorder drop with deposits, manage limited inventory, handle customer payments automatically, and fulfill orders. Preorder setup guide.
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8 min readShopify Cart Drawer Uncovered: What It Is And How It Boosts Conversions
Learn what a cart drawer is, why it increases AOV, and how to set up Essential Slide Cart Drawer to reduce cart abandonment and boost conversions.
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8 min readFree Trust Badges for Shopify: Where to Find Them and How to Use Them
Find free trust badges for Shopify, install them without code, and boost conversions. Guide covers placement, customization, and impact on sales.
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7 min readShipping Date vs Delivery Date: What Shopify Merchants Need to Know
Understand the difference between shipping and delivery dates for Shopify stores. Learn how to calculate and display accurate delivery estimates on your store.
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7 min readShopify Loyalty Program Setup: Step-by-Step Guide for New Programs
Learn how to set up a Shopify loyalty program that increases repeat purchases and AOV. Points, tiers, earning rules, and redemption setup explained.
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6 min readShopify Product Bundle App: How to Pick the Right One
Learn how to choose the best Shopify bundle app for your store. See the top 5 features to look for and common mistakes that kill bundle performance.
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10 min readHow Shopify Reduces Cart Abandonment (And What You Can Do to Help)
Learn what Shopify does natively to reduce cart abandonment and exactly what to do to capture more revenue. Upsells, cross-sells, and recovery tactics.